Discovery - Future of Programme Delivery

Discovery Channel is already looking to a future Audience by setting up 'Discovery On Demand' where Programmes can be bought online by Subscription. This is a good move because you would expect their Audience to be the kind of people to use this facility and they can also Target and gain useful Specific Programming Information for what people really watch and want to see.

Here's the UK Subscription Rates ;

Discovery On Demand gives you access to the best of Discovery on your PC. Watch a wide range of full-length Discovery programmes - with all the ad breaks taken out!
There are two ways of subscribing, through either a monthly package at £3.50 per month, or annually at £35.00 (please note that one month is the minimum period).
http://www.discoveryondemand.co.uk/broadband/broadband.jsp?site=uk&template=subscribe

Here;s an example of a Free Clip - a lot of the Content is Web Exclusive and cannot be seen on TV

http://www.discoveryondemand.co.uk/broadband/broadband.jsp?site=uk&template=freeclipplay&clip_id=59