Ofcom has released its first research into the effectiveness of the junk food TV advertising ban around children's programming, with data indicating a 20% reduction in food and drinks ads shown to under-16s.
The mostly positive data, which covers the first six months since Ofcom began the phased introduction of junk food ad restrictions, will buoy an embattled ad industry facing calls for more draconian measures.
Ofcom said that, overall, the advertising of all food and drinks products - not just those specifically high in fat, sugar and salt - to children has "declined in line with predicted forecasts".
A comparison of the period from April to September in 2005 and 2007 showed that the number of commercial impacts - the viewing of one ad, one time, by one person - among four- to 15-year-olds of food and drink ads has decreased by 20%.
http://www.guardian.co.uk/media/2007/dec/12/advertising.ofcom
Very interesting to see that Advertisiers are not now targeting children with Junk Food ads - although is it just that they have shifted the focus of their advertising to their 'Healthy Option' type Products therefore still keeping the brand names in the Public Eye..? I'll keep my eyes on them and see if it is true...could be an interesting point....
Wednesday 12 December 2007
Wednesday 5 December 2007
BC1001 - Newsdesk - Murdoch buys faith-based website
Has Rupert Murdoch found God ??... or just 3 Million more People......
Rupert Murdoch has made yet another addition to his digital portfolio with the acquisition of Beliefnet, one of the world's largest spirituality sites.
The site will become part of the Fox Digital Media Group, sitting alongside other faith-orientated businesses including the publishers HarperOne and TV programming on 20th Century Fox Home Entertainment. Terms of the deal are undisclosed.
The site will become part of the Fox Digital Media Group, sitting alongside other faith-orientated businesses including the publishers HarperOne and TV programming on 20th Century Fox Home Entertainment. Terms of the deal are undisclosed.
An Interesting development in the Media as it shows that large groups of people (Beliefnet has 3 Million users a month) regardless of their motivation for joining an online Community, are seen as a 'Market' to be tapped into. The Fox group looks to be wanting to target Sales, Advertising and Content at Beliefnet users - it will be interesting to see how this develops as I would imagine this Community wouldn't be avid Consumers and would have to be targeted in a very subtle way.
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