Here is an extract from an Article from the 6th of June 2007 - it appears the Discovery Channel has been struggling for Ratings but has recevied an enormous Boost from Oprah Winfrey and the 'Cute' Factor of Snow Leopards - shows that not just British Audiences are suckers for cute Wildlife Films ! Further Series are in the making and could benefit the BBC and the British Audience as well.
(Fortune Magazine) -- Just when Madison Avenue felt the Discovery Channel had lost its way because of mind-expanding fare like "American Chopper," salvation came this spring in the form of a snow leopard and talk-show diva Oprah Winfrey. The leopard was just one of the stars of "Planet Earth," a $25 million co-production with the BBC.
And Winfrey was so taken by advance footage of the 11 episodes that she repeatedly commanded her viewers to tune in for the March 25 premiere: "You, everybody you know, everybody in your family, should watch this show - because we all live on planet Earth."
The Oprah Effect helped the average Sunday-night airing of "Planet Earth" draw 5.1 million viewers - nearly twice as many eyeballs as the typical "O'Reilly Factor." An edition of the DVD is No. 1 on Amazon. A second season and a movie are in the offing
1 comment:
Your blogs coming along nicely Rob. You have obvious opinions - re yoga and genetic engineering. You can comment on the media stuff too. remembering to qualify (back up your statements) with evidence. See you friday.
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