Has Rupert Murdoch found God ??... or just 3 Million more People......
Rupert Murdoch has made yet another addition to his digital portfolio with the acquisition of Beliefnet, one of the world's largest spirituality sites.
The site will become part of the Fox Digital Media Group, sitting alongside other faith-orientated businesses including the publishers HarperOne and TV programming on 20th Century Fox Home Entertainment. Terms of the deal are undisclosed.
The site will become part of the Fox Digital Media Group, sitting alongside other faith-orientated businesses including the publishers HarperOne and TV programming on 20th Century Fox Home Entertainment. Terms of the deal are undisclosed.
An Interesting development in the Media as it shows that large groups of people (Beliefnet has 3 Million users a month) regardless of their motivation for joining an online Community, are seen as a 'Market' to be tapped into. The Fox group looks to be wanting to target Sales, Advertising and Content at Beliefnet users - it will be interesting to see how this develops as I would imagine this Community wouldn't be avid Consumers and would have to be targeted in a very subtle way.
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